Which API Should I Use?
Delivr has two families of APIs that both say "intent" on the label. Pick by what you are holding and what you want back.
Start from what you have
| You have | You want | Use | Endpoint |
|---|---|---|---|
| A list of emails or LinkedIn URLs | Intent topics per person | Intent lookup | POST /api/v1/intent/lookup (one) or /api/v1/intent/batch (up to 10,000) |
| A list of company domains | Intent topics per company | Company intent | POST /api/v1/intent/company or /api/v1/intent/company/batch |
| A topic | The people researching it | Topic discovery | POST /api/v1/intent/people (add /multi for several topics) |
| A topic | The companies researching it | Topic discovery | POST /api/v1/intent/companies (add /multi for several topics) |
| A topic, and you want a free look first | A capped sample of real records | Previews | POST /api/v1/intent/people/preview, /api/v1/intent/companies/preview |
| Nothing yet; you want a reusable, filtered audience delivered somewhere | A built audience (files, destinations, refreshes) | Intent Audiences API | POST /api/v1/audiences and the Build Audiences guide |
| A pixel on your site | Your own visitors, resolved | Events API | GET /api/v3/events/{tier}, see Identify Site Visitors |
Rule of thumb
- Enriching records you already own (CRM rows, a CSV, a Clay table): intent lookup/batch. Per-row, synchronous, up to 10,000 per call. Start with the Quickstart.
- Finding net-new records from a topic (TAM discovery, list building): the topic-to-people and topic-to-companies endpoints. Paginated with cursors, ranked strongest-first, free previews available.
- Recurring, delivered audiences (weekly file to S3, sync to a destination): the Intent Audiences API. That is a build-and-deliver system, not a synchronous query.
- Your own website traffic: the Events API, which requires the Delivr pixel installed.
Lookup and Audiences measure different spans
Both say "intent", and for the same person on the same day they can disagree. That is expected, and it is worth knowing which one answers which question:
| Intent lookup / batch | Intent Audience | |
|---|---|---|
| Span measured | One calendar day, the as_of in the response | The audience's configured range: a relative intent_window_days, or a fixed intent_start_date-intent_end_date window |
| Refresh | Rebuilt daily and replaced whole | Rebuilt on the audience's schedule |
| Per person | The strongest 50 topics for that day, high and medium only | Set by row_grain: one row per person keeps their strongest topic across the window, person_topic keeps a row per match |
So a person whose signal landed on the 26th appears in a 7-day audience built through the 1st, and returns matched: false from a lookup served on the 1st. Neither is wrong.
- Ask the lookup "what did this person research on the lookup dataset's
as_ofday?" - Ask an Audience "who showed intent for this topic over the last N days?"
Do not use a lookup to spot-check rows in an audience: the audience row already carries the topic, score and signal date it was matched on.
Every intent endpoint accepts "dry_run": true for a free, exact cost preview. See Rate Limits and Metering.
Updated 5 days ago
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