Person-Level vs Account-Level Intent

Summary: Most intent providers tell you a company is in-market. Delivr tells you which person at that company is researching -- with their name, email, job title, and what they looked at. This page explains the difference and why it matters for sales and marketing.

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The Difference

Most intent data providers tell you that someone at Acme Corp is researching cloud computing. Delivr tells you that Sarah Chen, Director of IT at Acme Corp, visited your pricing page and read your cloud migration guide.

That's the difference between account-level and person-level intent.

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flowchart LR
    subgraph Account-Level ["Account-Level (Competitors)"]
        A1[Intent Signal] --> A2[Acme Corp is researching cloud computing]
        A2 --> A3[You guess who to contact]
    end
    subgraph Person-Level ["Person-Level (Delivr)"]
        B1[Intent Signal] --> B2["Sarah Chen, Dir. of IT at Acme Corp"]
        B2 --> B3[Visited pricing page, read case study]
        B3 --> B4[Direct outreach with context]
    end

    style A3 fill:#ef4444,color:#fff
    style B4 fill:#22c55e,color:#fff

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Account-Level Intent (What Most Providers Offer)

Providers like 6sense, Bombora, and ZoomInfo Intent work at the company level. They tell you:

• "Acme Corp is showing high intent for cloud computing"
• "3 people at Acme Corp are researching your product category"

This is useful for account-based marketing (ABM), but it leaves gaps:

• Who specifically? You know the company, but not which person. Sales has to guess who to reach out to.
• What did they do? You get a score or signal, but not the specific pages or content they engaged with.
• When? Intent signals are often aggregated over days or weeks, not real-time.

The typical workflow is: get an account-level signal, then research the company on LinkedIn to guess who might be in-market, then send a generic outreach.

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Person-Level Intent (What Delivr Offers)

Delivr resolves intent to the individual. When a visitor hits your site or matches an intent topic, you get:

Contact information:

Company information:

Behavioral context (on-domain):

Intent context (off-domain):

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Why It Matters for Sales

Without person-level data

1. Get alert: "Acme Corp is researching cloud computing"
2. Go to LinkedIn, search Acme Corp
3. Guess who might be in-market (CTO? VP Engineering? IT Director?)
4. Send a generic message to 3-5 people hoping one is relevant
5. Most messages ignored because they aren't personalized to the recipient's actual activity

With person-level data

1. Get alert: "Sarah Chen, Director of IT at Acme Corp, visited your pricing page and spent 3 minutes on the enterprise case study"
2. Send Sarah a direct message referencing the specific content she looked at
3. Higher response rate because the outreach is relevant and timely

The same applies to ad targeting. Instead of targeting "companies in the cloud computing market," you can build an audience of the specific people researching cloud computing and reach them directly.

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Why It Matters for Marketing

Audience building

Account-level intent gives you a list of companies to target. Person-level intent gives you a list of people to target -- with emails, job titles, and seniority levels. This means you can:

• Build email campaigns targeting the actual decision-makers showing intent
• Create ad audiences of specific individuals, not broad company lists
• Segment by seniority (target VPs and above) or department (target IT only)

Attribution

With person-level data, you can connect the dots between:

• Off-domain intent: Sarah researched "cloud migration" across the web
• On-domain activity: Sarah then visited your pricing page
• Conversion: Sarah filled out a demo request form

Account-level data can tell you Acme Corp showed intent and later became a customer, but it can't tell you which person drove that journey.

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Two Data Sources, One Platform

Delivr provides person-level data through two channels:

On-Domain Events (Pixel)

Install the Delivr pixel on your website. When a visitor arrives, we identify them in real-time and enrich the event with their contact and company data.

• Real-time identification
• See exactly which pages they visit and what they click
• Best for: sales alerts, retargeting, website visitor identification

On-Domain Events API

Intent Audiences (Off-Domain)

Create audiences based on intent topics from our catalog of 19,500+ topics. We find people actively researching those topics across the web and deliver them as enriched contact lists.

• Topic-based targeting across the open web
• Full contact and company enrichment
• Best for: outbound campaigns, ad targeting, ABM list building

Intent Audiences API

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Next Steps

• Authentication -- Get started with the API
• Create an Intent Audience -- Build your first person-level audience
• High-Intent Visitors -- Get a daily lead list from your website